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设计承载科技美学——mini3斩获2018德国iF设计大奖
Date of Release:
2021-11-09 10:27
凤凰网
2018年1月30日，有着“产品设计界的奥斯卡奖”之称的德国iF设计奖（iF DESIGN AWA18）获奖名单揭晓。在来自全球54个国家，6401个参赛作品中，凭借产品卓越的原创设计和人性关怀理念，盯盯拍mini3斩获设计大奖，赢得世界顶尖工业设计界权威的认可，再一次向全球消费者展示了盯盯拍工业设计与科技创新的实力。
以用户需求为原点 用精细设计触动人心
“真正的好产品，是在产品定义逐步完善后，再一步步雕刻出来的。”这是盯盯拍设计团队的一致共识。产品设计更多是在实现功能的基础上尽可能满足用户需求，为用户带来优质的使用体验。
消费升级时代下，消费者的审美在觉醒，对匠心精神下设计的产品更加青睐。2017年上市的盯盯拍mini3绝对算得上是一款匠心精品。产品团队在完成项目的过程中，了解到现有行车记录仪市场中存储卡不兼容、坏卡等问题已经极大影响用户的使用感，开创性的采用内置 eMMC存储来解决这一行业难题。
外观设计方面更是精心打磨，在坚持设计美感的同时，也考虑到产品结构和生产难度，产品草图经过项目组多次评审和确认，从每一处细节的修改，到喷漆艺术的反复打板确认，最终机身设计一体成型更加精简化，全新星辰黑配色突显产品质感，而精细的喷漆工艺更是从用户的触感出发，设计师希望用户在拿到盯盯拍mini3的那一刻开始，就能感受到整个团队对他们的最大诚意。
产品设计与市场共成长，以创新占领高地
美国工业设计大师雷蒙德·罗维曾经很精辟的指出：工业设计在商品社会的作用是“促进商品销售和贸易发展“，产品设计与市场共同成长，才能释放出巨大的创造力。作为盯盯拍mini3的主创设计团队同样认为，产品设计不是天马行空，在追求设计美感的同时，更需要考虑到产品的可实现性。
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